THE CLIENT CONVERSATION
A better local website.
A stronger local business.
Keep the newspaper’s community voice. Make it easier to read, easier to publish, and easier for local businesses to support.
Make local easier to find.
Clear navigation, neighborhood discovery, useful calendars, and readable stories give people more reasons to return.
Give the team more control.
Publish a story, rearrange a homepage, schedule a sponsor, and build a newsletter from one shared content library.
Make advertising easier to buy.
Offer clear packages, useful placements, and a straightforward inquiry path. Keep rates consistent across every sales surface.
Four directions. One decision to start.
| Direction | Reader experience | Commercial opportunity | Explore |
|---|---|---|---|
| The Modern TelegraphThe contemporary newspaper | A confident newspaper layout with a clear lead story, readable headlines, and room for the community. Familiar to loyal readers. Welcoming to new ones. | Premium display and section sponsorships fit naturally alongside trusted local reporting. | Open 01 ↗ |
| South KC DailyYour daily briefing | An efficient morning briefing, a straightforward news feed, and a newsletter that keeps south KC close. Designed for a quick visit on a phone. | A recurring newsletter creates a consistent home for local sponsorship and coordinated campaigns. | Open 02 ↗ |
| Neighborhood CommonsThe community destination | Start with your neighborhood. Discover the stories, upcoming events, and independent businesses that make it yours. | Neighborhood sponsors, enhanced business profiles, and featured events create useful, specific advertising products. | Open 03 ↗ |
| The Weekend EditionThe local magazine | A spacious editorial experience for dining, culture, history, and the people behind a place. A little more room to slow down and explore. | Seasonal guides, dining packages, and clearly identified sponsored profiles give advertisers a richer setting. | Open 04 ↗ |
Suggested starting point: Modern Telegraph. It provides a familiar newspaper feel. Borrow the newsletter focus of South KC Daily and the neighborhood tools of Commons as the project develops.
HOW A NEW WEBSITE COULD MAKE MORE MONEY
Sell useful packages.
Build repeat relationships.
Design creates better places to sell. Revenue still depends on audience, pricing, sales effort, and advertiser results.
- Recurring local sponsors: category and neighborhood placements with start and end dates.
- Newsletter sponsorships: a habit readers choose, with a clearly labeled sponsor.
- Featured business profiles: recurring directory revenue with useful discovery.
- Promoted events and guides: seasonal shopping, dining, and community campaigns.
- Print + web + email: one conversation and one package for existing advertisers.
ILLUSTRATIVE MONTHLY SCENARIO
What could a modest sales mix look like?
Change the quantities. These are sample assumptions, not a forecast or promised results.
Before staffing, commissions, hosting, email, and other costs. Assumes entered inventory sells at full sample price without replacing existing sales. No audience or sales data has been supplied.
A five-minute demo that tells the story
- Start with the reader. Open Modern Telegraph, read the market story, enlarge the text, and search by neighborhood.
- Show the new local habit. Browse an event, add it to a calendar, and preview a newsletter.
- Make the sales opportunity concrete. Open the advertising page, select a package, and save a fictional inquiry.
- Show the team in control. Change a headline in the editor, publish it, and switch between designs to show the shared content.
- Close the loop. Submit an event, approve it in the Inbox, and show it on the calendar.
WHAT’S WORKING IN THIS DEMO
Enough to make the decision real.
- Four responsive designs and full sample stories
- Search, filters, business profiles, and events
- Story blocks, homepage controls, and ad scheduling
- Local form submissions and listing moderation
- Newsletter previews, calendar exports, and sample editions
THE PATH TO PRODUCTION
Turn the concept into a newsroom tool.
- Confirm workflows, inventory, budget, and ownership
- Add staff authentication, roles, a database, and backups
- Migrate WordPress content and preserve URLs with redirects
- Connect email delivery, consent, contact routing, and ad reporting
- Test accessibility, performance, security, and launch operations
RESEARCH BEHIND THE PITCH
Build on what already exists.
The current newspaper already offers news, events, classifieds, newsletter signup, and advertising. The opportunity is to make these easier to find and manage, and turn them into consistent packages.
The live advertising page and 2026 media kit showed different banner rates during review. Confirm the approved inventory and price list before quoting real customers. Demo packages are illustrative.
Research notes and the reusable build prompt are included in the project folder.